FAQS
Franchise resources to fuel growth
Looking to understand how emerging brands scale into national franchises? You’re in the right place. In our Resources section, you’ll find franchise
FAQs, expert articles, and insights on disruptive concepts represented by GenDev. Whether you’re a founder exploring how to scale your franchise or an entrepreneur searching for the right opportunity, these resources give you the knowledge and tools to take the next step with confidence.
FAQs
What is GenDev and how does it help emerging franchise brands grow?
GenDev is an outsourced Franchise Sales Organization, staffed by some of the most accomplished sales developers in the franchising industry. We specialize in helping emerging and disruptive brands scale rapidly by handling the entire franchise sales cycle—from lead generation and positioning to negotiation and closing.
By taking on your franchise development process, we let you stay focused on refining your business model and training franchisees, while we bring precision execution and sales muscle to fuel growth.
Why hire GenDev instead of building an internal franchise sales team?
Recruiting and managing a high-performing in-house franchise sales team is costly and time-intensive. GenDev offers a plug-and-play alternative—our outsourced sales team is already proven, experienced, and fully equipped to drive results.
We provide brand positioning, marketing collateral, broker network access, and the sales expertise needed to hit the ground running—without the burden of recruitment, training, or operational overhead on your end.
What does the onboarding process look like with GenDev?
Onboarding with GenDev begins with a deep dive into your brand’s vision, unit economics, and ideal franchisee profile. From there, we build a customized franchise sales strategy, create compelling sales material, and deploy outreach through our broker network and digital channels. In just a few weeks, we position your brand to begin engaging high-quality prospects and moving them toward franchise agreements.
What types of brands are the best fit for GenDev?
GenDev partners with proven disruptors—brands that are already gaining traction, have a scalable model, and are ready to break ground in the U.S. market. Industries we’ve supported include EV infrastructure, smart waste management, and eco-friendly cleanup technologies. If your brand is ready to be a game-changer and is seeking strategic sales speed and execution, GenDev is designed for you.
How does GenDev generate franchise leads?
We drive franchisee leads using a strategic mix of targeted digital marketing, broker network outreach, and trade-show activation. Our team cultivates interest through storytelling and positioning, funnels leads through a curated discovery process, and ensures timely follow-through—so you benefit from fewer cold contacts and more qualified, pipeline-ready franchisee conversations.
What makes GenDev different from other franchise sales organizations?
GenDev’s difference lies in quality, not quantity. We curate a selective portfolio of high-potential brands and deliver deeply-tailored sales support backed by top-tier talent. With focused attention and a streamlined process, we don’t just sell franchises—we build scalable growth systems customized for each brand’s DNA.
GenDev in the press
Our brands don’t just join industries—they disrupt them. From redefining waste management to reshaping EV infrastructure, GenDev brands are making headlines for the impact they create and the markets they transform. Explore the latest coverage and see why the franchise world is paying attention.
