About us | GenDev

Kyle Bailey is a franchise development leader with over two decades of experience building national expansion strategies, high-performance systems, and scaling emerging brands into industry contenders. As Co-Founder and CEO of GenDev, he brings a rare combination of franchise sales expertise, startup execution, and operator-level insight to every partnership.

Before launching GenDev, Kyle co-founded and led NuVinAir Global, an IP-driven franchise brand that grew into more than 20,000 national account-supported locations before its acquisition in 2024. His work designing and executing scalable frameworks—sharpening value propositions, aligning operators with brand missions, and unlocking growth through disciplined development systems—has made him a trusted strategist for emerging and established brands alike.

Recognized as one of Auto Remarketing’s 40 Under 40 and a semi-finalist in the SEMA Launch Pad Competition, Kyle’s expertise has been featured in outlets including Forbes, Franchise Times, Money.com, Chief Executive Magazine, Automotive News, and CheddarTV. Known for blending franchise fundamentals with modern tools and AI-driven insights, he builds systems that last.

When he’s not building growth engines for brands, Kyle is usually off the grid—exploring wilderness solutions, deep in nature, or chasing fish somewhere remote.

Jeff Mathews is a franchise growth leader with more than 25 years of experience in franchise development, sales strategy, and brand expansion. As SVP of Franchise Growth & Recruitment at GenDev, he leads with a clear mission: connect great people with great brands and build scalable systems that drive lasting growth.

Over the course of his career, Jeff has executed more than 1,000 franchise license placements across 20+ brands, including national expansion initiatives in the fitness sector for high-volume concepts. His approach blends strategic discipline with real-world relationship-building—guiding candidates through a thoughtful process that balances opportunity with long-term success.

Known for his grounded leadership style and results-driven mindset, Jeff’s background spans industries from hospitality and transportation to foodservice and operations, giving him a practical understanding of what it takes to run a business from the ground up.

Outside of work, Jeff is an adventurer at heart. He’s passionate about strength training, travel, and his family—often found on RV adventures with his wife of 35 years. Or on family adventures with his 4 children and 5 grandchildren. They are his fuel.

Few people in the world have seen more franchise deals—or more franchise disasters—than Darko Vasic. With over 700 franchises awarded across Canada, the U.S., Australia, and the UK, he ranks among the top 0.1% of franchise professionals worldwide. Darko’s expertise spans domestic growth, international expansion, and master franchise development, giving him rare insight into what drives lasting success across markets.

Having worked from both the franchisor and franchisee perspective, Darko has witnessed every stage of the franchise lifecycle. He’s seen brands rush to market prematurely or oversell unproven models, leaving franchisees at risk—and he’s also led comprehensive restructures and master franchise rollouts that converted instability into sustainable, profitable ventures.

As a trusted advisor to fitness franchise CEOs and master developers, Darko is known for his unfiltered guidance. He identifies weaknesses before they become liabilities, reins in premature scaling, and charts strategic pathways for robust domestic and international growth.

If you’re building, expanding internationally, or rebuilding a system, Darko Vasic isn’t just another industry veteran—he’s the strategic partner who helps transform growth potential into long-term franchise success.