Process | GenDev

OUR PROCESS

From vision to validation to velocity, GenDev is your growth engine

Everything you need to scale—done right. At GenDev, there’s no off-the-shelf approach. Every engagement is custom-built around your brand’s vision, structure, and growth goals, ensuring a smarter path to national expansion.

Franchise development strategy

From go-to-market planning and territory design to scalable frameworks, we build the foundation for sustainable national growth from day one.

Lead generation and outreach

We drive proven candidate acquisition through broker networks, digital campaigns, trade shows, and curated partner ecosystems.

Professional candidate management

Our team manages the full franchise candidate cycle—from first engagement and qualification to Discovery Day and franchisee handoff.

Brand and sales infrastructure consulting

We refine your positioning, streamline your sales process, and uncover critical scale gaps before they slow momentum.

Growth partner introductions

When the timing is right, we connect you with vetted partners—funding sources, FDD consultants, and expansion teams—to accelerate your growth trajectory.

Custom deal structures

Commission-only, retainer-based, or equity-aligned—every engagement is structured around what’s best for your brand and the mission we’re building together.

5-POINT EVALUATION

The Fit Test

Most brands don’t pass—and that’s exactly why ours succeed.

Excellence is non-negotiable at GenDev. Through our 5-Point Fit Test, we identify the rare brands with the clarity, systems, and vision to scale—and say no to the rest.